Perfect Endings, a premier wedding and special occasion cake designer based in Northern California, was looking to freshen up their logo. They wanted something accessible and refined, but with a twist – so, we got to work. Whenever we start working on a new logo design we like to explore allllll the possibilities. Below is a glimpse of the different styles and approaches we came up with. We love the final design – seen at the bottom.

Visit their website to see the new logo in action and to drool over their delectable creations: perfectendings.com