Lisa Salzer

LISA SALZER
DESIGNER / FOUNDER, LULU FROST JEWELRY
a celebration of risk taking ladies
DESCRIBE WHAT YOU DO FOR A LIVING.

I am the owner and designer behind Lulu Frost jewelry. I do so much for my job, everything from designing jewelry, of course, to managing a talented team of individuals, to traveling for work and doing trunk shows on the road.

GIVE US A BRIEF DESCRIPTION OF YOUR CAREER PATH.

I was fortunate enough to begin my career during my senior year of college. In lieu of getting a more traditional job, I opted for starting Lulu Frost and I was extremely blessed to have my designs take off from the get-go. Barneys New York was my first retail partner and I just ran with it, never looking back. Since then I’ve grown the company to employ over 16 people, and our work is sold globally. I’m extremely proud of building Lulu Frost from scratch and can’t wait to see what the future holds.

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LULU FROST SHOP • 12 east 20th street, 2nd floor • NEW YORK CITY
WHEN YOU WERE YOUNG, WHAT DID YOU WANT TO BE WHEN YOU GREW UP?

I wanted to be a painter or artist of some kind.

WHAT DO YOU WANT TO BE DOING IN 10 YEARS?

I would love to still be at the creative helm of Lulu Frost but also envision managing/owning a fantastic art gallery in the city somewhere. I want to be one of those fabulous 40-something women in heaps of jewelry with a kid or two in tow.

NAME THREE PERSONAL CHARACTERISTICS THAT HELPED YOU GET TO WHERE YOU ARE TODAY.

Drive, Passion and Persistence.

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LULU FROST jewelry
HOW DO YOU DEFINE SUCCESS?

I define success as doing your very best, each and every day … with a little wiggle room for some slacking off once in a while 🙂

HOW DO YOU DEFINE FAILURE?

Failure to me means not trying as hard as one can.

HAVE YOU EVER MADE A MISTAKE IN YOUR CAREER?

If I have, I wouldn’t define it as such – it’s all been a part of my learning process and a part of getting to where I am at this moment, for which I am all grateful.

WHAT ARE YOU MOST PROUD OF?

From a business standpoint, I’m most proud of creating a company with good values and ethics with a happy working environment. We do our best to put an interesting, unique and quality product into the world and it gives me joy to do so every day.

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LULU FROST jewelry
WHAT ADVICE WOULD YOU GIVE YOUR 21 YEAR-OLD SELF?

Do it all the same way – don’t change a thing.

WHAT TRICKS HAVE YOU LEARNED TO BALANCE LIFE AND WORK?

This is something I’m still working on. I need to find more time for exercise and personal hobbies in my life – for good or bad, a bit too much of my time is still dedicated to my work life. Someday!

WHAT IS YOUR FAVORITE CHILDREN’S BOOK AND WHY?

I love Shel Silverstein’s A Light in the Attic. Great memories of reading with my momma in the 80’s, can’t beat that!

DESCRIBE YOUR PERFECT VACATION.

Sitting on a beach with my fiancé Marlon Taylor-Wiles in a flowing caftan reading a great book with a Pina Colada in hand, mixed with a little of adventure in the form of a hike. For eight days straight.

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LULU FROST jewelry
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