Kate Truesdell

WOMEN WHO INSPIRE

Kate Truesdell
Founder & Director, Greenwich Dance Studio
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a celebration of risk taking ladies
DESCRIBE WHAT YOU DO FOR A LIVING.

I own a dance studio in Greenwich, CT. We have 350 students, and emphasize versatile training in various dance styles. Like most small business owners I wear lots of different hats – some days I’m a designer (or try to be!), some days I’m an advisor for my students, some days I’m directing my fantastic team of 12 teachers and managers…First and foremost though, I’m a dance teacher.

GIVE US A BRIEF DESCRIPTION OF YOUR CAREER PATH.

When I graduated from college I had only ever had two jobs – I’d been a dance teacher and a cocktail waitress, so it was time to amp up my business skills before doing my own thing! I moved to Manhattan and took a job in the corporate world. While I lived in NYC (the world’s official Dance Capital), I went to every dance performance I could afford, took technique classes and kept an inspiration journal of what I hoped my studio would be like.

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some of the greenwich Dance Studio dancers around town
WHEN YOU WERE YOUNG, WHAT DID YOU WANT TO BE WHEN YOU GREW UP?

I’ve always loved interior design, and went through a phase where I would take books out of the library on architecture and décor. Someone told me once that being a designer involved a lot of math (which I’ve always been terrible at!), so that dream didn’t last long.

WHAT DO YOU WANT TO BE DOING IN 10 YEARS?

I can honestly say that I would like to be doing the same thing, only I hope to have found a better balance between my work life and my family life. My husband and I have three young children, two boys and a baby girl, so if I can somehow master the balancing act, I’ll be living the dream!

NAME THREE PERSONAL CHARACTERISTICS THAT HELPED YOU GET TO WHERE YOU ARE TODAY.

I’m determined, I’m empathetic and I’m an extrovert. My Dad used to call me a “social butterfly”, especially compared to my older sister who graduated at the top of her class from Princeton. My ability to build relationships with people is probably my greatest asset.

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a variety of greenwich Dance Studio performances
HOW DO YOU DEFINE SUCCESS?

I think success probably means a lot of different things to a lot of different people. For me, I feel most successful when I feel that the work I’m doing makes a direct and positive impact on other people’s lives.

HOW DO YOU DEFINE FAILURE?

Failure is when you stop trying. Admittedly, I read that on someone’s Instagram feed the other day, but it makes sense!

HAVE YOU EVER MADE A MISTAKE IN YOUR CAREER?

How long can this answer be? Yes, I’ve made my fair share of mistakes and used to really beat myself up about them. Now, I find that if I realize my mistakes and acknowledge the fault, it helps me to take note and move on.

WHAT ARE YOU MOST PROUD OF?

Outside of my family, I’m most proud of the community that has been built at Greenwich Dance Studio, between the students, the teachers and the role that studio plays in my beloved hometown of Greenwich.

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the greenwich Dance Studio space
WHAT ADVICE WOULD YOU GIVE YOUR 21 YEAR-OLD SELF?

Take risks, be curious, now’s the time to explore! Whether that is through travel or work experience, realize that you have a relatively small amount of responsibility at this stage in life. Strive for simple needs, and even if on a very small scale, make philanthropic giving a part of your life.

WHAT TRICKS HAVE YOU LEARNED TO BALANCE LIFE AND WORK?

With the incredible invention (and curse!) of the iPhone, I have to allow myself to be disconnected from work, and thus keep my phone out of my sight when I’m with my family. I try to tell myself that no matter how urgent the e-mails/texts/voice-mails may seem, that they can wait.

WHAT IS YOUR FAVORITE CHILDREN’S BOOK AND WHY?

Right now it is a book my sister gave my kids for Christmas, called The Invisible String. It is a beautiful story of a mother telling her kids about how we are always connected to the people we love, even when we can’t see them.

DESCRIBE YOUR PERFECT VACATION.

Lazy days on a quiet beach, where going to dinner is the biggest event on the Itinerary.

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kate ushering her dancers out for an encore • kate receiving a special treat from her son after the performance
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Lucy Muellner & Erin Johnson

WOMEN WHO INSPIRE

Lucy Muellner & Erin Johnson
owners, fork & anchor
a celebration of risk taking ladies
What is Fork and Anchor?

Fork & Anchor is a small general store located in East Marion, NY, a blip of a town, on Long Island’s North Fork.  In all it’s iterations, the location has been serving local customers since the mid 1800’s, providing daily essentials and serving as a meeting place for the community.  We currently stock everything from eyeglass repair kits to local farm fresh eggs and produce, signature sandwiches and salads, locally made specialty products, and general daily needs.  Food is our focus but we also have become a meeting place and information source for both visitors and locals. Everyday is entertaining!

Why did you start Fork and Anchor?

Ever since our late summer days cooking farmstand feasts for friends, we knew we wanted to start something together.  When we hit our thirties, the opportunity presented itself to us. Erin has worked in the food and hospitality industry for many years, and Lucy has a serious passion for cooking.  We were drawn to the east end of Long Island as it was close to our home base of NYC, but a world of difference away. The positive vibes we got from the people we met on the North Fork, and the burgeoning agricultural community encouraged us to post our flag there. We loved all that the North Fork had to offer but felt that there was a void for a general store that offered tasty sandwiches and provisions as well as highlighted what other people were creating in the food/agricultural community around us.

Fork & Anchor storefront on the North Fork of Long Island
What is the best thing about working with someone else?

LUCY ~ Having someone else to discuss the business with, who cares about it as much as you do and knows the business as well as you do, really helps working through decisions. Owning your own business is a lot of work and to have the capability to split responsibilities with someone you trust is very helpful and more efficient. I think that I am very lucky to have Erin as my partner because we always seem to be thinking about the same thing no matter how minute or random it may be.
ERIN ~ It is awesome to be able to work off each other’s energy to fuel the momentum of the business, and even more awesome that we see eye to eye on just about everything. There is more laughter in the workplace, which is a great, necessary thing, and our mutual respect for each other’s contrasting strengths makes our business that much stronger.

What is the biggest challenge about working with someone else?

LUCY ~ Defining roles and sticking to them is a challenge. Because we are small company, we both need to know everything that is happening and the vendors that we deal with on a day to day basis. But, we also need to let each other handle the parts of the business that we know the other is stronger at. Sometimes you feel like you are in the dark about something because the other person is handling it, but you trust each other and know that it is under control.
ERIN ~ Well… when that someone else is your best friend, you have to be cautious to not let work issues bleed into your time off the clock very often.

A catered garden party at a nearby Lavender Farm • Lunchtime at Fork & Anchor
GIVE US A BRIEF DESCRIPTION OF YOUR CAREER PATH.

LUCY ~ I graduated from college with a fine art degree in graphic design and photography. In my last few years in college I interned at a graphic design and photography firm that was run be three very creative people. I joined their team after college and began styling photo shoots for them. I then moved to NY and worked for fashion editors at magazines and assisted really amazing freelance stylists. While working as a stylist for a large apparel company, I one day realized I had enough of the fashion world. With the encouragement of my husband, I enrolled at French Culinary Institute in Manhattan. I took an intensive cooking course and came out with a certificate; my husband told me he never saw me happier. A few months later we opened up Fork & Anchor.
ERIN ~ What began in high school as a summer job working at restaurants morphed into my career, and there was no better city to become entrenched in the wine and hospitality industry than New York. I started my own consulting company in 2005, planning events and writing wine lists for new bars and restaurants. I had it made…what could be more fun? When I felt that I was ready to sink my teeth into a physical space of my own, and felt the urge to move out of the city, I began dreaming with Lucy about a store of our own with gourmet provisions. We were first to see the space that we are in now and went for it without looking back.

WHEN YOU WERE YOUNG, WHAT DID YOU WANT TO BE WHEN YOU GREW UP?

LUCY ~ I still feel pretty young but, a soccer player, a photographer, or a fashion designer. After owning the store for a few years, I now realized, as a kid most of the time was spent creating a grocery store in my house complete with checks and credit cards created on our Mac and I dreamed of having an old school credit card swiper and a conveyer belt system to put groceries on. I guess I always knew… it just took a minute to figure it out.
ERIN ~ A writer and illustrator. I spent hours at my drafting table sketching. I remember loving my writing assignments at school, and even taking a cartoon sketch class. To this day my grandfather and mother want me to write a novel…we’ll see about that.

At a fundraising event serving seasonal soup • Sourcing local farm fresh produce to create inspired menus
WHAT DO YOU WANT TO BE DOING IN 10 YEARS?

LUCY ~ Just still enjoying life and making people happy and well fed!
ERIN ~ I’d like to have grown my family, and matured the Fork & Anchor brand. We are only into our fourth year, so there is plenty yet still to accomplish. We just launched our product line, and I’d like to see it in many markets ten years from now alongside our cookbook featuring our seasonal recipes from the North Fork!

NAME THREE PERSONAL CHARACTERISTICS THAT HELPED YOU GET TO WHERE YOU ARE TODAY.

LUCY ~ Creativity, respectfulness, and patience
ERIN ~ Determination, patience and loyalty

HOW DO YOU DEFINE SUCCESS?

LUCY ~ Happiness.
ERIN ~ That point in life once you’ve nurtured your well-being, grown to like yourself, and have chosen to do the work you enjoy and be the person that makes yourself and others feel good.

HOW DO YOU DEFINE FAILURE?

LUCY ~ Not understanding and not being considerate of your environment. I think that this applies to most things. Its important to have a clear vision of what you want, but being flexible and not having an ego about it, is very important as well. Erin and I used to sit outside on the store benches, before we took over, to see who was shopping and what they were buying. We wanted a place that was clearly our vision but we also wanted everyone to shop there.
ERIN ~ Never trying. I remember the advice I was given when I decided to work for myself, was that I could always go back to working for someone else. I kept that notion close, and it made me courageous, because I knew the worst thing that could happen was that I would get a job for someone else if my entrepreneurial endeavors didn’t pan out.

HAVE YOU EVER MADE A MISTAKE IN YOUR CAREER?

LUCY ~ No. Life is a process and I believe that you learn something valuable every step of the way. I may be far from what I studied in college but all the different paths of my career have helped me make better decisions.
ERIN ~ Sure, there have been a few times that I’ve sworn I’d never do this or that again, but none that I can say were ever drastic nor devastating, and always a good learning curve.

Lucy & Erin in the kitchen • Fork & Anchor’s special L.I. Coffee Roasters blend • T Shirts for sale
WHAT ARE YOU MOST PROUD OF?

LUCY ~ I am very proud of the trust and respect that we have earned from the community. I believe that we have created an environment where anyone can walk in, feel comfortable and, of course, eat well!
ERIN ~ Looking back, I realize that I never take the easy road with anything I do – personally or professionally…so, it makes me proud to think that somewhere inside of me there is an unconscious drive to challenge myself and push boundaries so that I can experience more of what life has to offer. And I also am proud to be a new wife and mother. The depth of what being a mother entails is incredible, and I’ve only yet cracked it!

WHAT ADVICE WOULD YOU GIVE YOUR 21 YEAR-OLD SELF?

LUCY ~ Don’t be afraid of anything.
ERIN ~ Don’t underestimate what you can learn from those before you. Ambition should be encouraged but not overvalued. It takes hard work to get to where you want to be, and if you want to aim for the stars, take the time to learn your trade by putting yourself out there, opening your own doors of opportunity, and traveling to unfamiliar places that might challenge you and your notion of things. Enjoy being single and have fun. It’s one of the most liberating and enriching periods in your life. Oh – and spend less time basking in the sun!

WHAT TRICKS HAVE YOU LEARNED TO BALANCE LIFE AND WORK?

LUCY ~ While I live in the North Fork for 85% of the year, my husband is back in Brooklyn working and living in our home. Its of course not easy, but I like to think that because we don’t get to see each other every day, when we do, we take time for each other. Its concentrated but it feels strong and important. I try to go back home for a day or two every week, and then in summer my husband comes out every weekend. We also have loads of friends that stay during the warmer months, which is great, since I don’t get to see them all that often. We have a wonderfully peaceful place where I stay in Orient where I practice yoga, and get to take long runs with ocean views. Exercising and meditation is very helpful for me to clear and organize my mind.
ERIN ~ I make the time that I am at work really count and try to be as proactive as possible so things that need to be done don’t hang over my head. For better or for worse, I’m a multi-tasker, and when I hustle to get things done efficiently, the more I enjoy my free time and being with my family. Yoga helps a ton with staying balanced and refreshed, as does frequent swims in the water, especially during our busy summer season.

Lunch boxes to go • Table setting for a catered brunch • Custom tea towels
WHAT IS YOUR FAVORITE CHILDREN’S BOOK AND WHY?

LUCY ~ I grew up reading Dr. Seuss books, which are whimsical and funny. I bought my nephews some and then they introduced me to Mo Willems. He comes from the Sesame Street crew and writes very silly books that have an understated life lesson. Warm friendships between a pig and an elephant or a duck driving a school bus, they are all great fun.
ERIN ~ The Polar Express. There is something very magical about the images in the story that have stuck in my memory until this day. Every year, my mother tirelessly transformed our home into an enchanting Christmas wonder, and I think the warmth of that feeling of Christmas as a child fueled my interest in the book.

DESCRIBE YOUR PERFECT VACATION.

LUCY ~ Great food, secluded beach, reading, sleeping, sunrises, sunsets, scuba diving, yoga, just my husband and me.
ERIN ~ Always love cultural immersion involving new food, language, and drink, and a day exploring a place doing some sort of activity followed by a relaxing evening meal.

Women Who Inspire LISA SALZER

Lisa Salzer

WOMEN WHO INSPIRE

LISA SALZER
DESIGNER / FOUNDER, LULU FROST JEWELRY
a celebration of risk taking ladies
DESCRIBE WHAT YOU DO FOR A LIVING.

I am the owner and designer behind Lulu Frost jewelry. I do so much for my job, everything from designing jewelry, of course, to managing a talented team of individuals, to traveling for work and doing trunk shows on the road.

GIVE US A BRIEF DESCRIPTION OF YOUR CAREER PATH.

I was fortunate enough to begin my career during my senior year of college. In lieu of getting a more traditional job, I opted for starting Lulu Frost and I was extremely blessed to have my designs take off from the get-go. Barneys New York was my first retail partner and I just ran with it, never looking back. Since then I’ve grown the company to employ over 16 people, and our work is sold globally. I’m extremely proud of building Lulu Frost from scratch and can’t wait to see what the future holds.

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LULU FROST SHOP • 12 east 20th street, 2nd floor • NEW YORK CITY
WHEN YOU WERE YOUNG, WHAT DID YOU WANT TO BE WHEN YOU GREW UP?

I wanted to be a painter or artist of some kind.

WHAT DO YOU WANT TO BE DOING IN 10 YEARS?

I would love to still be at the creative helm of Lulu Frost but also envision managing/owning a fantastic art gallery in the city somewhere. I want to be one of those fabulous 40-something women in heaps of jewelry with a kid or two in tow.

NAME THREE PERSONAL CHARACTERISTICS THAT HELPED YOU GET TO WHERE YOU ARE TODAY.

Drive, Passion and Persistence.

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LULU FROST jewelry
HOW DO YOU DEFINE SUCCESS?

I define success as doing your very best, each and every day … with a little wiggle room for some slacking off once in a while 🙂

HOW DO YOU DEFINE FAILURE?

Failure to me means not trying as hard as one can.

HAVE YOU EVER MADE A MISTAKE IN YOUR CAREER?

If I have, I wouldn’t define it as such – it’s all been a part of my learning process and a part of getting to where I am at this moment, for which I am all grateful.

WHAT ARE YOU MOST PROUD OF?

From a business standpoint, I’m most proud of creating a company with good values and ethics with a happy working environment. We do our best to put an interesting, unique and quality product into the world and it gives me joy to do so every day.

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LULU FROST jewelry
WHAT ADVICE WOULD YOU GIVE YOUR 21 YEAR-OLD SELF?

Do it all the same way – don’t change a thing.

WHAT TRICKS HAVE YOU LEARNED TO BALANCE LIFE AND WORK?

This is something I’m still working on. I need to find more time for exercise and personal hobbies in my life – for good or bad, a bit too much of my time is still dedicated to my work life. Someday!

WHAT IS YOUR FAVORITE CHILDREN’S BOOK AND WHY?

I love Shel Silverstein’s A Light in the Attic. Great memories of reading with my momma in the 80’s, can’t beat that!

DESCRIBE YOUR PERFECT VACATION.

Sitting on a beach with my fiancé Marlon Taylor-Wiles in a flowing caftan reading a great book with a Pina Colada in hand, mixed with a little of adventure in the form of a hike. For eight days straight.

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LULU FROST jewelry
Women Who Inspire LISA SALZER

Women Who Inspire – Zan Ludlum

WOMEN WHO INSPIRE

ZAN LUDLUM
CASTING DIRECTOR / FOUNDER, ZAN CASTING
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a celebration of risk taking ladies
DESCRIBE WHAT YOU DO FOR A LIVING.

We find talent for Runway Shows, TV Commercials, Print Advertising, Fashion Editorials, Independent Films, Music Videos, and Online content. Our unique approach encompasses street scouting for “real people,” working with established talent, up-and-coming talent, and cultural innovators.

GIVE US A BRIEF DESCRIPTION OF YOUR CAREER PATH.

HUSTLE, HUSTLE, HUSTLE. I started as an unpaid intern for fashion stylists and magazines. Then interned for renowned fashion photographer Steven Klein resulting in my first job. After working for Steven Klein and learning the ropes of the fashion industry I knew I wanted to work for a female entrepreneur. The opportunity to work for innovative Casting Director, Jennifer Venditti (JV8INC) came up and my career took off. I worked for JV8INC for over four years and developed the interest in casting, confidence in my own vision and valuable business principles. Before starting ZAN CASTING I took time off to travel and redefine my values… that time away from the grind was invaluable in setting up my NYC based company with a core commitment to “keepin’ it real.”

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Lanvin Fall 2012 Campaign, Photographer: Steven Meisel
WHEN YOU WERE YOUNG, WHAT DID YOU WANT TO BE WHEN YOU GREW UP?

I wanted to be creative and run my own business. I didn’t have a name for what I wanted to be… but I definitely found it.

WHAT DO YOU WANT TO BE DOING IN 10 YEARS?

I love my job and I love creating an agency that has career opportunities for other creative professionals. What we do keeps us on the cusp of what is current and cool… Here’s hoping I can still be around in 10 years!

NAME THREE PERSONAL CHARACTERISTICS THAT HELPED YOU GET TO WHERE YOU ARE TODAY.

Driven, Organized, Curious.

Google Chrome: Jess Time, Director: Nanette Burstein
HOW DO YOU DEFINE SUCCESS?

Being content.

HOW DO YOU DEFINE FAILURE?

I don’t think failure exists. There is always an opportunity to get back up and work hard to fix whatever mistake was made.

HAVE YOU EVER MADE A MISTAKE IN YOUR CAREER?

YES. I’ve learned a lot and am constantly growing.

WHAT ARE YOU MOST PROUD OF?

Projects where we have found undiscovered amazing talent with true stories that bring to life the human spirit (i.e. Lanvin Advertising, Google Chrome Commercials.)

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Elle “Hothouse Flower”, Photographer: Txema Yeste, Stylist: Lori Goldstein
Loeffler Randall Fall 2013 Lookbook, Photographer: Tom Hines, Stylist: Kat Typaldos
WHAT ADVICE WOULD YOU GIVE YOUR 21 YEAR-OLD SELF?

An amazing mentor gave me this advise and it worked: Find the person/company that you admire and offer to work for free. An apprenticeship is the best way to learn the ropes and get your name out there. The experience is invaluable. I waited tables at night, interned during the day, and never looked back.

WHAT TRICKS HAVE YOU LEARNED TO BALANCE LIFE AND WORK?

It’s important to work hard and be available for your clients, staff, work relationships, etc. At the same time, it is important to know when to step away and enjoy life away from work. For me, my work is about people and culture so I could always be working… but that’s okay. If you enjoy what you do and let go of feeling boxed in by it, then accepting your career as an invaluable part of your identity can only help you flourish.

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GANT Spring/Summer 2014 Campaign, Photographer: Mikael Jansson, Stylist: Joe McKenna
WHAT IS YOUR FAVORITE CHILDREN’S BOOK AND WHY?

Currently, Forever Young by Bob Dylan (Illustrated by Paul Rogers). Because my baby girl loves when I sing it to her… and the words are so so true.

DESCRIBE YOUR PERFECT VACATION.

Our amazing Southwest, USA road trip. Hiking, rock climbing, getting lost in the wilderness.

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New York Fashion Week, Behind the Scenes at the JCrew Spring 2015 Runway Shows

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1) Colorado
I lived in Boulder for 4 years during college. Blue sky, fresh air and healthy living… this is my happy place.

2) Utah
Climbing the red rocks, skiing the fresh powder, hiking through the narrow canyons.

3) Uruguay
I spent a few days on the beach here with one of my best girlfriends. La Barra / José Ignacio… beach bliss.

4) Italy
Amazing food, friendly people… I’ve skied, climbed, beached, hiked, prayed, drank, you name it… Love Italia.

5) New Zealand
I spent a month in New Zealand hiking by myself. The ferry from the North Island to the South was unforgettable. This is a magical land.