Font-gazing is pretty popular pastime at A DAY IN MAY. We’re lucky, San Francisco is a treasure trove of amazing fonts – everywhere you turn there are old neon signs that haven’t been replaced in decades. Some of them don’t even work anymore, but they are all so unique and telling of a different era. Some trigger memories of the jazz age and clubs from the roaring 20s while others are reminiscent of turn of the century art deco, while some are just original in their own right.